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As 2020 has begun and more than half a year already passed since we published our first desktop header bidding analysis for Poland, we decided to run another iteration in order to find out what (if anything) has changed since then. We do not have a full data regarding digital advertising …
An analysis into prebid adoption in the UK versus other CEE tested two hypotheses; prebid has a positive impact and is likely to be implemented & UK adoption should be greater than in CEE due to UK market maturity. The analysis yielded interesting results; prebid is unsurprisingly adopted in the …
W czerwcu 2019 opublikowaliśmy wyniki badania poziomu implementacji rozwiązań header bidding wśród wydawców w Polsce. 7 listopada mieliśmy przyjemność wystąpić na Programmatic HowTo IAB w Warszawie, gdzie zaprezentowaliśmy wyniki badania popularności implementacji header bidding w wysoko rozwiniętych cyfrowo krajach zachodnich (USA, UK, Niemcy), porównując je do Polski oraz innych krajów …
In the past 5 months we published our header bidding market analyses of a few CEE markets – Poland, Bulgaria and Romania. In addition, on November 7th thanks to IAB Poland we had a chance to present our research comparing Polish programmatic market to more mature Western markets (US, UK , Germany) as well as …
After header bidding market analyses for Poland from June 2019 and Bulgaria from July 2019 time has come for another one. This time we focused on the Romanian market – the second biggest in CEE with one of the highest rates of economic growth in Europe. Just like in previous iterations, the hypothesis says …
Some of you may remember our header bidding market analysis we did for Poland in June 2019. This time we decided to investigate another important, fast-growing market – Bulgaria. The hypothesis stays the same: prebid.js-based header bidding has a positive impact on publishers automated sales and therefore they should be likely to …
