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Announced last November, Core Web Vitals will soon become one of the most important metrics for measuring user experience on the website. They will affect how domains rank in the Google search engine. This may cause some turbulence in the traffic on the website, which underlines the importance of optimizing …
It’s been obvious since a while that coronavirus pandemic would have a massive impact on global economy, and digital advertising is not an exception. What the industry has been already seeing and what is actually reflected in Waytogrow’s data too, is the surging number of page views and ad requests …
Wszyscy zdajemy sobie sprawę, jak duży będzie wpływ pandemii koronawirusa na światową gospodarkę, z rynkiem reklamy internetowej włącznie. Od jakiegoś czasu można było zauważyć znaczny wzrost liczby odsłon oraz zapytań reklamowych (ad requests), co potwierdzają także dane zebrane przez Waytogrow. Jednocześnie towarzyszy mu istotny spadek średniego eCPM. Dynamika zmian obu …
As 2020 has begun and more than half a year already passed since we published our first desktop header bidding analysis for Poland, we decided to run another iteration in order to find out what (if anything) has changed since then. We do not have a full data regarding digital advertising …
As a publishers tech partner Waytogrow stands for implementing and testing many different technologies and tools as we believe this approach leads to the best possible results. In the past we focused mainly on prebid.js as we discussed the most common myths regarding this technology and compared it to Google’s Open Bidding. This time …
