Client-side header bidding and Google’s Open Bidding – a comparison

In May 2019 we published a blog entry where we covered building a connection between prebid.js and Google Ad Manager and compared it with Open Bidding (formerly EBDA). What remains unchanged is that Google’s Ad Exchange is still not compliant with prebid.js, so publishers using this header bidding standard have to link …

Categories: Monetization Strategy, Opinions, Publisher Solutions