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Announced last November, Core Web Vitals will soon become one of the most important metrics for measuring user experience on the website. They will affect how domains rank in the Google search engine. This may cause some turbulence in the traffic on the website, which underlines the importance of optimizing …
It’s been obvious since a while that coronavirus pandemic would have a massive impact on global economy, and digital advertising is not an exception. What the industry has been already seeing and what is actually reflected in Waytogrow’s data too, is the surging number of page views and ad requests …
Wszyscy zdajemy sobie sprawę, jak duży będzie wpływ pandemii koronawirusa na światową gospodarkę, z rynkiem reklamy internetowej włącznie. Od jakiegoś czasu można było zauważyć znaczny wzrost liczby odsłon oraz zapytań reklamowych (ad requests), co potwierdzają także dane zebrane przez Waytogrow. Jednocześnie towarzyszy mu istotny spadek średniego eCPM. Dynamika zmian obu …
2019 was another year of a massive growth and change in programmatic advertising. We saw, among others, Google introducing their Unified Price Auction, increasing popularity of header bidding and another steps aimed at improving user privacy and safety of the whole ecosystem. While the pace of growth is likely to …
