What is the advantage of WTG over exchange bidding?

What is the advantage of WTG over exchange bidding?

There are some important differences. First of all, Waytogrow is based on prebid.js this means we can connect to the majority of SSPs on the market. Exchange bidding solutions cannot offer the same level of integration and are limited with the SSPs they can offer. Second, Waytogrow is fully transparent, there are no hidden fees thanks to our commission based business model.

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