The Ad Wrapper

The Ad Wrapper is a comprehensive solution that offers various technologies, including a video player, content management, and advertising setup. Its main goal is to maximize publisher revenue through content monetization. Here are the key features of this format:

• Automatic ad playback occurs only when the GROW Video Player is within the active visibility area. This ensures that users are served ads only when they interact with the player, resulting in higher quality views and better value for advertisers.
• In-stream ad broadcasting must adhere to the guidelines set by Google for video publishers. You can find these guidelines at this URL: https://support.google.com/admanager/answer/3522024.
• We provide separate integration scripts for desktop and mobile versions (including tablets). Alternatively, a single script can be implemented to detect the device on which the ad is being played.
• The player’s operation and integration on the website are done in collaboration with Waytogrow, ensuring a seamless process.
• The GROW Video Player has the necessary technical capabilities to make calls on the website, including player embedding. In cases where a video ad is not available, a display ad (passback) can be shown instead.
• By default, the GROW Video Player remains hidden if there are no buyers for a particular ad view. However, it’s possible to permanently embed the player or display a backup advertisement (passback) for inhouse ad campaigns.
• If there is no content available for the player, Waytogrow can provide non-thematically matched material, or with the publisher’s consent, use their own video materials that comply with copyright laws and do not violate Google’s policies.
• Publishers can provide their own editorial video materials, but certain conditions must be met, including:

▪ The publisher must have full rights to the provided materials for monetization purposes.

▪ Video length – up to 2-10 minutes 

▪ File size – preferably max. 1GB 

▪ Movie quality – specified aspect ratio 

▪ File format – MP4, WMV, MOV, MKV or AVI 

Waytogrow takes responsibility for creating and implementing properly prepared advertising solutions on the publisher’s website. This involves embedding the script that calls the GROW Video Player library into the website’s code or using an ad server or other tools to call a dedicated script. Pre-testing within the publisher’s domain is possible before the actual ad broadcasting.

The Ad Content

In addition to the Ad Wrapper solution, GROW also offers Ad Content, which enables publishers to access advertising demand within their existing video player embedded on their websites. By integrating with Waytogrow systems, in areas such as Google (Ad Exchange / Open Bidding) and Header Bidding, the publisher has access to an additional source of income. In addition to using publicly available resources, we also provide the opportunity to generate revenue through Programmatic Guaranteed / Direct channels, as well as with the largest video ad providers, helping you to get the most money on the video channel.  

Own Direct type campaigns 

Waytogrow may provide the player technology to display in-stream advertisements for the implementation of its own (direct) campaigns on the publisher’s websites, within the framework of a predetermined commission and business assumptions. Arrangements in this respect are subject to individual consideration by Waytogrow. 

The GROW Video Player is compatible with popular browsers such as Google Chrome, Safari, Mozilla Firefox, Internet Explorer (version 11 and above), and Opera. This ensures wide browser compatibility and allows publishers to reach a larger audience with their video ad campaigns.