Hey, It’s great to meet you!

Are you looking for a company that’s 100% focused on the publisher? Are you in need of an independent programmatic and header bidding expert? How about an official Google Certified Publishing Partner that can bring your ads to the next level? If yes, then you have come to the right place!   What are the main goals of Waytogrow? To provide a world-class service allowing publishers to maximize their revenue through efficient demand generation and ad optimization. Waytogrow operates globally and is currently active in over 80 international markets with 400+ Publishers on 1100+ domains. With a team of 60 strong employees spread across 5 offices in Europe and the USA Waytogrow is ready to help you grow your revenue and achieve your business goals today!

There are many ways to grow and each story is different. Learn about our journey!

People worldwide remember the date 8th of July 2014. Not only did the German National team smash Brazil 7-1 at their home stadium during the 2014 World Cup Semi-Final, but the idea of Waytogrow was born! The first fancy logo was created, and just a few years later, we became a part of the Dirlango Group fund. Since that moment, the programmatic advertising market has never been the same!

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In September 2023, Karol Pietrzak assumed the role of Waytogrow’s new CEO, driving growth, fresh ideas, and leading Waytogrow into a new era of success.

2023 has been a remarkable year of growth for Waytogrow. We have actively participated in 11 prestigious international events and conferences, orchestrated face-to-face meetings with our esteemed local partners across 11 countries, thereby amplifying our global presence and fostering invaluable networking prospects.
Despite monetizing over 1100 domains in total, experiencing rapid growth, and having a committed base of 400+ publishers, we continue to strive for more and aim for new heights.


Waytogrow has built a loyal client base in over 80 countries with a Customer Retention Rate of 97% and NPS Score of 88.9. In 2022 the brand new Waytogrow logo was revealed in addition to a complete rebranding and the launch of the company’s latest website. In the second half of 2022 Waytogrow opened a new European office based in Cyprus.

2022 is all about rebranding and growing even more!

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In 2021, our hard work was embodied in the form of 2 new offices. One in New York City (November) and the other in London (December).   We became Bulgaria’s number 1 programmatic provider!

In July 2021, the Dirlango Group took over 100% ownership of Waytogrow. During 2021, we experienced 55% YOY indicator growth.


In Early 2020, Kamila Kownacka joined the team as Waytogrow’s new CEO, and quickly set to work implementing her fresh and innovative ideas.

Since Kamila’s arrival, the number of team members has doubled, and the business turnover has tripled.


In 2018, after many sacrifices and hard-worked hours, Dominik Czarnota, Janusz Michalik, and Łukasz Grodecki were introduced to Innova and Dirlango, who came on board as their investors.

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Waytogrow’s second logo was officially published in 2018.

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In October 2018 Waytogrow became a proud Google Certified Publishing Partner.

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Waytogrow was officially registered as a company on 05.05.2015 by the four original founding members.

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In May 2015, our crew stepped into a brand-new office located in Krakow, Poland for the very first time.

Captains of Growth


Karol joined the Waytogrow journey in 2018 as the CFO. In 2023, he transitioned to the role of COO and eventually, in October 2023, became the CEO. With a wealth of financial experience, he brings valuable expertise to the team.
Throughout his career, Karol has cultivated an impressive resume working across various industries, including economics, pharmaceuticals, and the paid TV sector, in which, he successfully implemented a range of modern financial control systems and procedures.

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Karol Pietrzak

CEO at Waytogrow


If you have any questions related to your ad server Lukasz has the answers! He is a master of ad operations and an expert in floor price optimization. As a co-founder of Waytogrow he is focused on programmatic product development. He is also a climbing enthusiast which explains his drive to continually reach for new heights. His past experience as an ad operations specialist at NK.PL gave him the skills required to build world-class ad-tech solutions.

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Łukasz Grodecki

Co-founder, Tech Expert at Waytogrow


Since 2017 Marcin has headed up the IT department at Waytogrow. With over 20 years of programming knowledge and experience behind him, it is no surprise that he is the driving force for much of Waytogrow’s programming success. His past positions include RMF.pl and Interia which allowed him to develop high-level skills in both IT and Sales driven roles.

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Marcin Dąbrowa

CTO & Head of IT at Waytogrow

Meet our investors

Łukasz Wejchert

Founder of Dirlango Group. CEO and shareholder of Onet Group, acquired by Ringier Axel Springer in 2012 with a valuation of €320 MLN. Shareholder of TVN TV station until 2011. He began his career in 1995 by joining the ING Barings branch of financial markets and structured financing. Former director in the department of Investment Banking at Deutsche Morgan Grenfell.

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Maciej Żak

Co-Founder of the Dirlango Group and former investment director at Intel Capital for the CEE region. Maciej has gained a high level of experience in e-commerce, technology, and media. He has managed multiple M&A processes such as ONET, DRQ, Pascal, FC Legia. He was responsible for the growth of ZUMI and VOD and serves on the supervisory board of the TVN Group, the Onet Group, Optimus, Legia and DRQ. He received his master of management at the University of Warsaw and an executive MBA at IMD in Lausanne Switzerland in 2011.

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Want to know more about the team at Waytogrow? Get in touch today!

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