Hey, It’s great to meet you!

Are you looking for a 100% publisher focused company? Are you in need of independent programmatic and header bidding experts? If yes, then you have come to the right place! What are our priorities? Providing a world class service allowing publishers to maximize their revenue through efficient ad optimization.

We operate globally and are present in over 50 international markets. We speak 9 different languages whilst working from 4 offices between Poland and the USA. We currently have a team of 50 professionals on board.

There are many ways to grow and each growth story is different. Learn about our journey!

People worldwide remember the date 8th of July 2014. Not only did the German National team smash Brazil 7-1 at their home stadium during the 2014 World Cup Semi-Final, but the idea of Waytogrow was born! The first fancy logo was created, and just a few years later, we have become a part of the Dirlango Group fund. Since that moment, the programmatic advertising market has never been the same!

2022

Where are we now? We have built a loyal client base in over 50 countries with a Customer Retention Rate of 97% and NPS Score of 88.9.

Despite monetizing 2000+ domains, our rapid pace of growth, and a committed base of clients, we continue to strive for more and aim for new heights.

2022 is all about rebranding and growing even more!

2021

In 2021, our hard work was embodied in the form of 2 new offices. One in New York City (November) and the other in London (December).

We became Bulgaria’s number 1 programmatic provider!

In July 2021, the Dirlando Fund took over 100% ownership of Waytogrow.

During 2021, we have experienced 55% YOY indicator growth.

2020

In Early 2020, Kamila Kownacka joined the team as Waytogrows new CEO, and quickly set to work implementing her fresh and innovative ideas.

Since Kamila’s arrival, the number of team members has doubled, and the business turnover has tripled.

2019

In 2018, after many sacrifices and hard-worked hours, Dominik Czarnota, Janusz Michalik, and Łukasz Grodecki were introduced to Innova and Dirlango, who came on board as their investors.

Our second Logo was officially published in 2019

2018

October 2018 we became a proud Google Certified Publishing Partner.

2015

Waytogrow was officially registered as a company on 05.05.2015 by the four original founding members.

In May 2015, our crew stepped into a brand-new office located in Cracow for the first time.

Captains of Growth

Kamila joined Waytogrow in 2020. Prior to this she has proven herself as a magician in the Polish media industry for over 12 years. During this time she has worked on various projects and was responsible for the specialised digital offer and product development in the OMD Poland Group (Omnicom Media Group Network). She is a mother, founder of the performance Digital Resolution brand, trainer of DIMAQ and winner of multiple Effie and Mix Awards

Kamila Kownacka

CEO at Waytogrow

Since 2017 Marcin has headed up the IT department at Waytogrow. With over 20 years of programming knowledge and experience behind him it is no surprise that he is the driving force for much of Waytogrows programming success. His past positions include RMF.pl and Interia which allowed him to develop high level skills in both IT and Sales driven roles.

Marcin Dąbrowa

Head of IT at Waytogrow, CEO at IT4NET

If you have any questions related to your ad server Lukasz has the answers! He is a master of ad-operations and an expert in floor price optimization. As a co-founder of Waytogrow he is focused on programmatic product development. He is also a climbing enthusiast which explains his drive to continually reach for new heights. His past experience as an ad operations specialist at NK.PL gave him the skills required to build world class ad-tech solutions.

Łukasz Grodecki

Co-founder,
CTO at Waytogrow

CFO at Waytogrow since 2018. Karol joined the team with several years of financial experience under his belt. His career started as an analyst for the Lux Med Group. Since then he had built an impressive resume working in a wide range of industries from economics, pharmaceutical’s and pay TV sector. In which, he successfully implemented a range of modern financial control systems and procedures.

Karol Pietrzak

CFO at Waytogrow

Captains of Growth

Kamila joined Waytogrow in 2020. Prior to this she has proven herself as a magician in the Polish media industry for over 12 years. During this time she has worked on various projects and was responsible for the specialised digital offer and product development in the OMD Poland Group (Omnicom Media Group Network). She is a mother, founder of the performance Digital Resolution brand, trainer of DIMAQ and winner of multiple Effie and Mix Awards

Kamila Kownacka

CEO at Waytogrow

If you have any questions related to your ad server Lukasz has the answers! He is a master of ad-operations and an expert in floor price optimization. As a co-founder of Waytogrow he is focused on programmatic product development. He is also a climbing enthusiast which explains his drive to continually reach for new heights. His past experience as an ad operations specialist at NK.PL gave him the skills required to build world class ad-tech solutions.

Łukasz Grodecki

Co-founder,
CTO at Waytogrow

Since 2017 Marcin has headed up the IT department at Waytogrow. With over 20 years of programming knowledge and experience behind him it is no surprise that he is the driving force for much of Waytogrows programming success. His past positions include RMF.pl and Interia which allowed him to develop high level skills in both IT and Sales driven roles.

Marcin Dąbrowa

Head of IT at Waytogrow, CEO at IT4NET

CFO at Waytogrow since 2018. Karol joined the team with several years of financial experience under his belt. His career started as an analyst for the Lux Med Group. Since then he had built an impressive resume working in a wide range of industries from economics, pharmaceutical’s and pay TV sector. In which, he successfully implemented a range of modern financial control systems and procedures.

Karol Pietrzak

CFO at Waytogrow

Meet our investors

Łukasz Wejchert

Founder of Dirlango. CEO and shareholder of Onet Group, acquired by Ringier Axel Springer in 2012 with a valuation of €320 MLN. Shareholder of TVN TV station until 2011. He began his career in 1995 by joining the ING Barings branch of financial markets and structured financing. Former director in the department of Investment Banking at Deutsche Morgan Grenfell.

Maciej Żak

Co-Founder of the Dirlango Group and former investment director at Intel Capital for the CEE region. Maciej has gained a high level of experience in e-commerce, technology, and media. He has managed multiple M&A processes such as ONET, DRQ, Pascal, FC Legia. He was responsible for the growth of ZUMI and VOD and serves on the supervisory board of the TVN Group, the Onet Group, Optimus, Legia and DRQ. He received his master of management at the University of Warsaw and an executive MBA at IMD in Lausanne Switzerland in 2011.

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