Our blog

Welcome to the Waytogrow blog and knowledge hub where you can find answers and insights to some of the hottest topics in programmatic advertising, website monetization, Google policy compliance and much much more. We have designed this resource to share with you our expert knowledge and experience in all things ad related which we hope can grow your publication and with it your revenue!

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Data, Compliance & Security

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All | Data, Compliance & Security | Optimization

Unlocking the Power of Publisher Provided Signals

Introductions to Publisher Provided Signals beta feature as crucial and revolutionary tool to leverage utilization of first party audience and contextual data.

Read time: 8 min

All | Optimization

Content Relationship - Serving meaningful ads within your content

This article explores the significance of building meaningful connections, strategies for developing content relationships.

Read time: 10 min

All | Optimization | Tech

Understanding and Optimizing Ad Viewability: A Comprehensive Guide

Welcome to our comprehensive guide on understanding and optimizing ad viewability metrics. In this article, we will delve into the importance of viewability metrics for publishers and advertisers.

Read time: 8 min

All | Optimization | Tech

The Ultimate Guide to Header Bidding and Open Bidding: Maximizing Revenue in Digital Advertising

Welcome to our comprehensive guide on header bidding and open bidding, two revolutionary methods that have transformed the digital advertising landscape.

Read time: 10 min

All | Data, Compliance & Security

What is a content license agreement - The Ultimate Guide for Publishers

In this comprehensive guide, we will explore the advantages of obtaining a content license and other important aspects.

Read time: 13 min

All | Tech

Strategies to Increase Your Website RPM

Let’s explore practical approaches to enhance the RPM metric, ensuring your website not only thrives but flourishes in today’s competitive landscape.

Read time: 10 min

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Our blog

Our blog

Unlocking the Power of Publisher Provided Signals

Content Relationship - Serving meaningful ads within your content

Understanding and Optimizing Ad Viewability: A Comprehensive Guide

The Ultimate Guide to Header Bidding and Open Bidding: Maximizing Revenue in Digital Advertising

What is a content license agreement - The Ultimate Guide for Publishers

Strategies to Increase Your Website RPM