Growth in details:
The GROW Sticky Banner is an effective banner ad format that is prominently displayed as an anchor ad immediately upon entering a website. It appears on the bottom bar of the browser screen and remains fixed in place while the content scrolls underneath, ensuring maximum visibility and engagement.
The GROW Sticky Banner consists of two integral components: the Ad Wrapper and the Ad Content. The Ad Wrapper is a parameterized layer in which the advertising product is displayed:
- Typically coloured white (customisable), it overlays the lower elements of the website, ensuring that it is visible in the foreground.
- The ad is centered on the layer where it appears, creating a visually appealing and attention-grabbing display.
- The GROW Sticky Banner is compatible with all devices, including desktop, tablet, and mobile.
- Device recognition is based on browser headers (Device by UserAgent) or screen width (window.innerWidth), allowing for seamless integration across various platforms.
- For formats that check the screen width, there is an option to limit the display of the Ad Wrapper to a specified value in pixels, ensuring optimal placement and performance.
- The close button is conveniently located above the advertisement, usually in the upper right corner.
- When the ad is closed, it collapses, and all elements hide from the visible area, providing a seamless user experience.
- Once the ad is closed, it cannot be recalled without reloading the page.
In terms of Ad Content, the GROW Sticky Banner is an effective anchor ad solution that offers access to virtually all traffic from the programmatic ecosystem. It serves ads through the Google Ad Manager (GAM) ad server, leveraging various sources of demand, including Google’s Ad Exchange, AdSense, Open Bidding, Programmatic Guaranteed/Direct, and dedicated SSP platforms in the Header Bidding configuration (prebid.js). Additionally, it integrates with Amazon’s advertising platform, expanding the reach and potential audience for publishers.
The GROW Sticky Banner is compatible with popular browsers such as Google Chrome, Safari, Mozilla Firefox, Internet Explorer (version 11 and above), and Opera. This ensures broad accessibility and reach for both advertisers and publishers looking to leverage effective banner ads and anchor ads on diverse banner ad platforms.
Proven by a real life results:
54% revenue growth is the tip of the Stiletto using the GROW Sticky Banner!
Styl.fm is one of Poland’s largest fashion and lifestyle magazines. Tired of the high street it was time for something new! Along came to Waytogrow bringing a fresh new style to banner ads. Having tried it on for the first time almost 4 years ago the publisher has yet to take it off!