The GROW Sticky Banner is an effective banner ad format prominently displayed as an anchor immediately upon entering a website. A single anchor added on a strong, thematically relevant domain will do more good than multiple anchors placed on weak, spammy pages. It appears on the bottom bar of the browser screen and remains fixed while the content scrolls underneath, ensuring maximum visibility and engagement. Anchor text is crucial here as it takes the user to the desired content, enhancing both user experience and SEO.

The GROW Sticky Banner consists of two integral components: the Ad Wrapper and the Ad Content. The Ad Wrapper is a parameterized layer in which the advertising product is displayed:

• Typically colored white (customisable), it overlays the lower elements of the website, ensuring that it is visible in the foreground.
• The ad is centered on the layer where it appears, creating a visually appealing and attention-grabbing display.
• The GROW Sticky Banner is compatible with all devices, including desktop, tablet, and mobile.
• Device recognition is based on browser headers (Device by the user agent) or screen width (window.innerWidth), allowing for seamless integration across various platforms.
• For formats that check the screen width, there is an option to limit the display of the Ad Wrapper to a specified value in pixels, ensuring optimal placement and performance.
• The close button is conveniently located above the advertisement, usually in the upper right corner.
• When the ad is closed, it collapses, and all elements hide from the visible area, providing a seamless user experience.
• Once the ad is closed, it cannot be recalled without reloading the page.

In terms of performance, the GROW Sticky Banner is an effective anchor ad solution that offers access to virtually all traffic from the programmatic ecosystem. It serves ads through the Google Ad Manager (GAM) ad server, leveraging various sources of demand, including Google’s Ad Exchange, AdSense, Open Bidding, Programmatic Guaranteed/Direct, and dedicated SSP platforms in the Header Bidding configuration (prebid.js). Additionally, it integrates with Amazon’s advertising platform, expanding the reach and potential audience for publishers.

The GROW Sticky Banner is compatible with popular browsers such as Chrome, Firefox, and Safari. This ensures broad accessibility and reach for both advertisers and publishers looking to leverage effective banner ads and anchor ads on diverse banner ad platforms.

54% revenue growth is the tip of the Stiletto using the GROW Sticky Banner with keywords!

Using the GROW Sticky Banner with the right keywords can bring a significant increase in revenue, reaching up to 54%. This impressive achievement is the result of the effective use of anchors in the SEO strategy. By precisely matching anchor texts to the content of the page, it is possible to attract more users and increase their engagement. As a result, the page gains visibility in search results, which directly translates into an increase in revenue.

Styl.fm is one of Poland’s largest fashion and lifestyle magazines. Tired of the high street, it was time for something new! Along came Waytogrow, bringing a fresh new style to banner ads. Having tried it on for the first time almost 4 years ago, the publisher has yet to take it off!

Display Banner Ads

Display banner ads have long been a staple in the world of online advertising. These visually appealing banners have the power to capture the attention of website visitors and drive them to take action. When it comes to maximizing website ad revenue, banner ads for publishers are a powerful tool that should not be overlooked.

By implementing display banner ads, publishers can maximize their website’s potential and generate additional revenue streams by monetizing their website traffic through displaying relevant advertisements, which affects website positioning. Additionally, publishers can use banner ad platforms to manage and optimize their ad inventory, ensuring that the right ads are displayed to the right audience at the right time. This targeted approach, containing appropriate keywords, leads to higher click-through rates and increased revenue for publishers.

Benefits of Effective Anchor Ads

One of the key elements of effective banner ads is the use of anchor ads. Anchor ads are small display banner ads that stick to the edge of the screen as the user scrolls through the website. Considered highly effective, they are always visible to the user, even as they navigate different pages or sections of the website. By incorporating effective anchor ads into their websites, publishers can ensure higher viewability and boost their ad revenue. Anchor text is the key to both optimizing the page itself and for the content it leads to. Additionally, anchors inform Google algorithms about the subject matter of the linked page, which translates into the positioning of the page in search results.

Unleash the Power of the GROW Sticky Banner Format

Step into the world of display banner ads and discover the must-have solution: the GROW Sticky Banner. With its cutting-edge technology and unrivaled effectiveness as an anchor ad format, it harnesses the full potential of SSP demand in both open and header bidding environments. Powered by Waytogrow’s optimization technology, this banner stands out for its user-friendly interface and unparalleled monetization capabilities, consistently delivering industry-leading fill rates. Experience its seamless reload feature and fully customizable design, designed to cater to both mobile and desktop platforms, ensuring optimal visibility for your display banner ads.

Unlike traditional banner ads that disappear as viewers scroll past them, the GROW Sticky Banner keeps your ad in view at all times, thanks to its innovative design. This increased visibility leads to higher engagement and ultimately converts more paid impressions per user without the need for additional ad units.

Why Choose the GROW Sticky Banner?

• Drive Average eCPM Growth of over 50%: Unlock substantial revenue potential with the GROW Sticky Banner, which is designed to significantly increase your effective cost per mille (eCPM).
• Enhance User Experience with a Seamless Anchor Ad Format: Prioritizing user experience, the GROW Sticky Banner seamlessly integrates with your website’s content, ensuring a smooth browsing journey for your visitors.
• Targeted Display with Domain and Subdomain Control: Take control of where the GROW Sticky Banner appears by limiting it to selected domains or subdomains, maximizing the relevance of your ads.
• Ensure High Viewability Rates: With a viewability rate of over 90%, the GROW Sticky Banner guarantees that your ads are prominently displayed to captivate and engage your website visitors.
• Optimal Visibility with Non-Obstructive Rendering: By rendering the GROW Sticky Banner on a separate, non-transparent layer, it remains visible without interfering with the underlying content, providing an exceptional viewing experience.
• Compatibility with Leading Website Platforms: Seamlessly integrate the GROW Sticky Banner into your WordPress, Single-Page Application (SPA), or Accelerated Mobile Pages (AMP) websites, leveraging its power across various platforms.
• Dynamic Ad Refresh Every 30 Seconds: Keep your content fresh and captivating by automatically refreshing the GROW Sticky Banner every 30 seconds, exposing visitors to new and relevant advertisements.
• Customize to Match Your Brand: Tailor the background and closing button of the GROW Sticky Banner to align with your website’s branding and aesthetics, ensuring a cohesive and personalized ad experience.
• Multi-Size Formatting for Perfect Fit: From 320×50 to 360×100, the GROW Sticky Banner supports multiple sizes, allowing you to choose the format that seamlessly integrates into your website layout and design.

Display Banner Ads

Display banner ads have the power to maximize the potential of the website and generate additional revenue streams. By exploring innovative anchor ad formats like the GROW sticky banner, publishers can ensure higher viewability, increase conversion rates, and boost their ad revenue.

With the built-in reload feature, fully customizable design, and Waytogrow’s optimization technology, the GROW Sticky Banner format offers one of the highest fill rates on the market.

Contact us today for a free consultation and elevate your advertising strategy to new heights.

How does GROW Sticky Banner affect revenue growth?

GROW Sticky Banner is a tool that can significantly affect revenue growth by optimizing anchor texts. Anchor affects the positioning of pages in search results, indicating their role in understanding the context of linked content by search engines. With this tool, you can create attractive and effective anchor texts that attract users and increase conversions. Personalization of anchor texts depending on the needs of your site allows for better matching of content to user expectations, which translates into higher engagement rates and higher revenues.