Growth in details:
The GROW Smart Engine revolutionizes online advertising with its intelligent “engine” that enables dynamic ad insertion in articles and content pages. This innovative solution creates a dynamic display ad grid on the page, seamlessly integrating automated ads within the editorial content of the website. Two essential modules, the Ad Wrapper and Ad Content, form part of this advanced advertising product.
Ad Wrapper leverages the power of smart ads:
- The GROW Smart Engine dynamically analyzes the article pages of a website and generates a real-time grid of advertising formats based on predefined parameters. This optimizes visibility and ensures effective placement of the required ad formats on both mobile and desktop.
- The engine ad formats are thoughtfully separated not only from each other but also from other existing advertisements on the site, providing a seamless user experience.
- Parameterized scenarios allow publishers to exclude specific sections from displaying ads, offering flexibility and control.
- This flexible solution supports a wide range of formats and works seamlessly on mobile and desktop devices. It is compatible with the majority of web creation technologies and formats.
With the GROW Smart Engine, you have complete control over your advertising network and numerous configuration options. You can determine the placement of ads, adjust spacing between ads (density), set the maximum number of ads, choose preferred formats, define refresh rates, loading times, and even designate ad-free areas on the page.
The GROW Smart Engine ensures high visibility, with a Viewability Rate of 70% or more. It aligns with the policies of Google, the Coalition For Better Ads, and IAB recommendations. Implementation is simple and fast, requiring just one line of code applied to your website or ad-server, along with selecting the available options and parameters. This saves valuable time for the IT team and seamlessly integrates with existing solutions within your ad stack.
Ad Content is another key feature of the GROW Smart Engine, providing access to a wide range of programmatic traffic. It serves ads through Google Ad Manager (GAM) adserver, combining sources such as Google demand (Ad Exchange, AdSense, Open Bidding, Programmatic Guaranteed/Direct), dedicated SSP platforms in Header Bidding configuration (prebid.js), and Amazon.
The GROW Smart Engine ensures browser compatibility with popular browsers including Google Chrome, Safari, Mozilla Firefox, Internet Explorer (version 11 and above), and Opera.
Proven by a real life results:
One month is all it took to increase their advertising revenue by 30%
“What is worth doing is worth doing well” Nicolas Poussin – it was time for a renaissance at Dailyart Magazine and Waytogrow knew what to do! Utilizing a number of solutions and optimization techniques the publisher’s revenue increased overnight along with the user experience rating.