The Real Art of Monetization at Daily Art Magazine

+ 40 %

Thanks to our Intelligent Refresh Feature, Ad Requests have increased by an average of 40%.

+ 30 %

In just one month, we’ve managed to increase the publisher’s advertising revenue by 30%.

+ 100 %

100% growth in RPM

Daily Art Magazine
DailyArt Magazine

Challenge

Art intrigues and attracts attention! Just like we were intrigued by the case of Dailyartmagazine.com! This publisher had taken their first step to monetization, opting for Google AdSense’s automatic ads solution. Not satisfied with the results they decided it was time for a renaissance and enlisted Waytogrow to optimize their inventory and grow their revenue!

Solution

We began with a full website analysis, gathering all the data from the existing ad formats. This allowed us to better understand the target audience. Next, we took care of Google AdSense! Replacing it with a number of Waytogrow’s intelligent Plug & Play solutions – GROW Interstitial, GROW Sticky Ad and GROW Smart Engine. Utilising Daily Art Magazines Google Ad Manager account, we combined the power of Waytogrow’s SSP Demand with header bidding from the Google Ad Exchange creating a programmatic powerhouse unique to this publisher! Additionally, we supported the publisher in the configuration of their CMP dashboard insuring compatibility with TCF 2.0. along with the resolution of a number of SEO issues.

Effect

In the first month alone, we recorded a 30% increase in the publisher’s advertising revenue. This trend continued! Ad Requests increased by an average of 40%. This was due mainly to the Intelligent Refresh Feature present on all Waytogrow solutions. The RPM doubled, reaching an unprecedented level.

September October November December January Seasonal revenue fluctuations Publisher revenue +31% +22% +36%
September October November December January Revenue RPM Pageviews +30% +100%

“The switch from AdSense to Waytogrow turned out to be a hit. We achieve much higher revenue without impacting the user experience level on the website. Constant technical support and total transparency in settlements only strengthen us in believing that it was a good decision. “

Zuzanna Stańska, CEO & Founder of DailyArt

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