Receive a personalized revenue estimation
This meeting will focus on defining the publisher’s needs and showcasing Waytogrow Solutions. Giving you an opportunity to get to know the team at Waytogrow and learn how the integration works. A market representative will answer any questions you might have. After the call, you should have a clear vision of what cooperation with Waytogrow looks and feels like.
After the initial meeting, Waytogrow will prepare for the publisher a dedicated offer. This will include a revenue forecast, an advertising layout plan, the business model proposal, and any relevant financial information. Waytogrow will present an implementation plan and discuss with you all the key factors to ensure both sides are ready for the next phase!
The next step is a call with the Waytogrow technical account team. They will help the publisher to configure their systems and advise on how to implement Waytogrow’s code onto the website. The publisher will be introduced to their account manager who will be available to answer any questions and guide them through the entire process. Waytogrow will send the publisher’s domain for approval to Google’s MCM program and all SSP partners, this usually takes 1-2 days. Once all the relevant information has been received and the approvals granted the testing phase can commence.
This marks the beginning of testing and here is where things get really fun! Waytogrow gets to work at optimizing the publisher’s ads units and finding the most effective demand source mix for the given domain. This takes on average two weeks to perfect but it’s worth the wait! After completion, the ads will be fully optimized ensuring they generate the highest possible revenue. Now the publisher has two weeks to monitor the full power of Waytogrow’s solutions using the custom-built analytics panel. Upon completion of the testing period, there is no obligation to continue the cooperation.
It’s finally time to sign the deal and become a Waytogrow publisher! At this point, all contractual obligations are finalized whilst Waytogrow continues fine-tuning the publisher’s optimization model to ensure their ad inventory is performing at its best. From here on you are guaranteed world-class customer service with access to all the latest cutting-edge ad-tech solutions! Joining a Google Certified Publishing Partner ensures a front-row seat for all the latest releases and tech updates. As a result, publishers need not worry about surprise algorithm adjustments or policy changes that can negatively impact revenue. Now it’s time to sit back, relax and prepare to watch your ad revenue grow!
A win-win business model ensuring full transparency
Guaranteed rates that are fair and competitive
Builds a long-standing working partnership and acts as a driver for mutual gain
Fixed CPM based on the publisher’s geographical audience
Perfect for video advertising formats, with no hidden fees!
Guaranteed price for every impression
Tailored to the publisher’s specific needs
Fully flexible approach
Possibility of combining various pricing models
