Secret growth formula

We value your time as much as your revenue growth. That’s why we have created a quick and easy to implement ad optimisation procedure. There are only 5 simple steps you need to take to ensure your ads are running efficiently and maximising your revenue. Interested to learn more just let us know and will send you a personalised profit making plan.

Growth Path

Tap to learn more about each stage

1 Kick-off meeting
2 Offer & terms
3 Support
4 Testing
5 Ready for take off?

1

Kick-off meeting

During this meeting we will focus on defining your needs and showcasing our solutions. You have the opportunity to get to know our team and the way we operate. We are here to answer any questions you might have. We will prepare for you a demonstration of our products implemented on your website. After the call you should have a clear vision of what a cooperation with Waytogrow looks and feels like.

2

Offer & terms

After the initial meeting we will prepare for you a dedicated offer. This will include a revenue forecast, an advertising layout plan, the business model proposal and any relevant financial information. We will prepare an implementation plan and discuss with you all the key factors to make sure both sides are ready for the next phase!

3

Support

The next step is a call with our Tech team. They will help you to configure your system and implement Waytogrow’s code on your website. You will be introduced to your account manager who will be here to answer any questions and guide you through the entire process. We will send your domain details for approval to our demand partners, this usually takes 1-2 days. Once all the relevant information has been received and the approvals granted, we will initiate the 30 day free trial testing phase.

4

Testing

This marks the beginning of your free trial and here is where things get really fun! We get to work at optimizing your ads and finding the most effective demand source mix for your website. This takes on average two weeks to perfect but it’s worth the wait! After completion your ads will be fully optimized to ensure they generate the highest possible revenue. Now you have another two weeks to monitor the full power of Waytogrow ’s solutions using our custom-built analytics panel. After the trial period you are under no obligation to continue our cooperation but we are confident this won’t be the case.

5

Ready for take off?

Now is the time to sign the deal. If you are happy with the results so far then welcome on board the Waytogrow Rocket! At this point we finalize all contractual obligations and continue working and tweaking your Optimize model to ensure your inventory is performing at its max. From here on you are guaranteed a world class customer service and all the latest cutting-edge ad-tech solutions! Joining a Google Certified Publishing Partner, you are in the front row for all the latest releases and tech updates. This means you don’t need to worry about surprise algorithm adjustments or policy changes which could negatively impact your revenue. So, sit back, relax and prepare to watch your revenues grow!

Recipe for Growth – find the best business model for you:

Revenue share

Revenue share is a win-win business model for both the Publisher and Waytogrow. The incentive is there for both partners to optimize their technology ensuring best results and revenue maximization. Results can be tracked using the Waytogrow Panel. A bespoke analytics tool developed to track all metrics specific to each individual Publisher. Waytogrow solutions are designed to have minimal impact on the Publishers UX and operate with agile efficiency.

Advantages

The advertising grid is optimized to generate maximum revenue.

We balance CMP to Fill Rate to ensure the highest monetary return.

Find the best ad-unit mix that works for your site.

Fixed CPM

This billing model guarantees a fixed CPM for the given format. We apply this model to our GROW Video Player solution when the ad has loaded and been viewed in the video player. For unsold impressions we perform what’s known as a pass back. Given the publishers preference we revert the unsold impression to a standard display ad and continue our monetization effort to prevent any loss of earnings. This can be monitored within the Waytogrow Panel.

Advantages

Fixed CPM based on the publisher’s geographical audience.

Perfect for video advertising formats, no hidden fees!

Guaranteed price for every impression.

Business model customized to your needs

Every publisher has different priorities and a one size fits all approach is hard to achieve. Working together we can develop a bespoke business model specific to your needs. Tell us what matters for you? Maximum revenue, the highest possible fill rate, or a specific ad unit CPM? All options are on the table!

Advantages

Tailored to your specific needs.

Fully Flexible approach.

Possibility of combining various business models.

Interested in an efficient and quick cooperation process? Contact us!

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