Growth in details:
Technical specifications
GROW Interstitial, also known as vignette ads, is a full-screen interstitial advertising solution displayed during the transition between web pages. The vignette banner appears when the user moves to another subpage, and as soon as the ad closes, the transition resumes.
By monetizing content with interstitial banners, website owners can enhance their inventory and optimize ad revenue through effective ad formats. The product consists of two modules (Ad Wrapper and Ad Content) and is fully compatible with both mobile and desktop devices.
Ad Wrapper:
- The ad is displayed in fullscreen format across all devices.
- It covers all elements of the website, appearing in the foreground.
- The ad is centered horizontally and vertically on the displayed layer.
- It is compatible with smartphones, tablets, and desktop devices.
- The ad format is also optimized for app use.
- Device recognition is based on browser headers or screen width.
- Optionally, the display of the Ad Wrapper can be limited to a specific screen width.
- The ad close button is positioned at the top of the ad layer, where it displays.
- It allows limiting links to specific domains.
- After closing the ad, it cannot be recalled again, ensuring a cap on ad impressions per user.
- The format with Ad Content can be called after a specified number of clicks.
Ad Content:
The GROW Interstitial advertising format ensures browser compatibility with popular browsers including Google Chrome, Safari, Mozilla Firefox, Internet Explorer (version 11 and above), and Opera.
What is GROW Interstitial ad?
Definition and Characteristics of the Ad Format
GROW Interstitial is an innovative ad format that allows ads to be displayed in mobile apps in a way that does not disrupt the natural user path. These ads appear as full-screen windows between app screens, allowing you to effectively reach users without accidental clicks. Because ads are displayed in the transition between screens, users do not feel interrupted in their use of the app. GROW Interstitial is one of the most effective ad formats in mobile apps because it combines high visibility with minimal disruption to the user.
GROW Interstitial Pros: Reduce Accidental Clicks
GROW Interstitial has many benefits that make it a popular choice among advertisers. Here are a few of them:
- Highly effective: GROW Interstitial allows you to display ads in a way that is both engaging and non-intrusive. These ads are displayed in full-screen windows that appear between app screens, allowing you to reach users in a way that is both effective and non-disruptive.
- Personalizability: GROW Interstitial allows you to personalize ads based on user data. This allows ads to be tailored to user preferences, increasing their effectiveness and engagement.
- High visibility: GROW Interstitial ads are displayed full-screen, making them highly visible. This makes them impossible for users to miss, increasing brand awareness and potential conversions. It’s also worth noting that classic banners and modern Rich Media formats can be just as effective when designed and placed properly.
- Ability to measure effectiveness: GROW Interstitial allows for precise measurement of ad effectiveness with advanced analytics tools. Advertisers can monitor how users interact with ads, allowing them to optimize campaigns and better tailor content to user needs.
GROW Interstitial is a versatile and effective ad format that allows for the effective reach of users in mobile applications while minimizing disruption to their user experience.
Avoiding Accidental Clicks
How does GROW Interstitial minimize accidental clicks?
GROW Interstitial is an ad format that is designed to minimize accidental clicks. Due to its unique design, video ads are displayed in a way that does not interrupt the natural path of the user. The full-screen format allows ads to be displayed in a way that is more engaging and less intrusive.
One of the main reasons GROW Interstitials are effective in minimizing accidental clicks is that the user has to actively click on the ad to view it. This means the user is more engaged in the process and less likely to click accidentally.
Additionally, GROW Interstitials are designed to be more visible and engaging to users. The ads are displayed full-screen, allowing for greater visibility and engagement. This means that users are more likely to click on the ad if it is interesting and appealing.
Finally, GROW Interstitials are designed to be more flexible and responsive to user needs. Ads can be displayed in different formats and on different devices, allowing for better customization. This means that users are more likely to click on an ad if it is tailored to their needs and preferences. In summary, GROW Interstitials are an effective ad format that minimizes accidental clicks. Thanks to their unique design, full-screen format, and flexibility, the ads are more engaging and less intrusive, meaning that users are more likely to click on an ad if it is interesting and appealing.
Proven by a real life results:
Programmatic advertising revenue increased by +200% with Waytogrow!
At Waytogrow final results matter! In the case of ALO.RS, the full suite of Waytogrow solutions was utilized to bring some outstanding results to the publisher. This is a case of a truly symbiotic relationship! Keen to expand its offering ALO.RS opened the door to a full inventory take over and the results speak for themselves.
