GROW Sticky Banner makes its catwalk debut on Styl.fm
+ 54 %
Waytogrow managed to increase the anchor ad unit revenue by 54%!
+ 40 %
Thanks to multi-sizing and the Waytogrow smart reload feature ad requests increased by 40%
+ 94 %
Viewability and RPM increased consecutively by 94% and 50%
Challenge
Hitting the right wavelength with your partner is important! Such is Waytogrow’s cooperation with Styl.fm, one of Poland’s largest online fashion and lifestyle magazines. This publisher opted for Google’s AdSense anchor ad format when monetizing their website. Although the selection seemed right at first the resulting revenue fell short of expectations! The fashionable GROW Sticky Banner was ready to hit the catwalk!
Solution
The GROW Sticky Banner was a great choice for this publisher. Not only is it one of the most user-friendly ad formats it’s also plug and play. Fast and easy to implement it provided a much-needed upgrade to the standard anchor solution. Utilizing Waytogrow’s reload feature increased viewability enabling maximum revenue generation.
Effect
After switching to Waytogrow, the anchor ad unit revenue increased by 54% in the first month. Multi Sizing and Waytogrow’s reload feature led to a 40% increase in ad requests. This coupled with tailored SSP demand optimization led to a 50% increase in RPM. The final result, is a 94% viewability rate and one very happy publisher!
“We did not expect the GROW Sticky Banner to increase our revenue so quickly. The results are very satisfying, and we look forward to testing other Waytogrow solutions”.
Grzegorz Wanio, founder of styl.fm
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