All | Optimization

Programmatic Revenue Unleashed: The Video Ads Revolution on Your Website - 7 Tips for Success

Welcome to the world of video ads, the game-changer in website monetization and the key to unlocking your website’s full programmatic potential.          

Read time: 5 min

Advertising | All

What is Ad Discrepancy and How Does it Impact Publishers?

Ad discrepancy, also known as ad fraud or ad mismatch, is like that unwelcome party guest in the otherwise thriving digital party of online publishing.          

Read time: 4 min

All | Data, Compliance & Security

Content Theft: What to Do When Your Work Shows Up Elsewhere Online

Ever come across your own article, word for word, on someone else’s website? Here’s how you can report the theft to Google!          

Read time: 3 min

Advertising | All

Ad Revenue Seasonality: Understanding the Rhythms of the Ad World

Navigating the shifting tides of the advertising industry is akin to a seasoned mariner reading the sea’s ebbs and flows. Recognizing and adapting to the ad revenue seasonality can significantly impact a publisher’s revenue stream.          

Read time: 5 min

All | Tech

AI and NLP are Revolutionizing Programmatic Advertising: Here's How

In today’s tech-savvy world, Artificial Intelligence (AI) and Natural Language Processing (NLP) are pushing the boundaries and reshaping the landscape of programmatic advertising.          

Read time: 3 min

All | Data, Compliance & Security

Oops! Google Ads Disapproved Your Ad? No Worries, We've Got This

Hey there, digital explorer! We need to talk about Google Ads – that powerful little tool that gets your website or app under the spotlight.          

Read time: 3 min