Soaring to New Heights: Monetization Success for Republika.rs

+ 179 %

Revenue boost in 2024, compared to the same period in 2023 from display ads

+ 35 %

In addition to the publisher’s revenue, by implementing GROW Video Player

+ 64 %

The RPM index has grown by +64%

Challenge

In April 2023, Republika.rs, a prominent Serbian publisher, sought to optimize its ad revenue and gain more transparency in its monetization efforts. Previously, the publisher felt their local partner wasn’t delivering on key priorities. They turned to Waytogrow for a solution to boost revenue while providing the desired insights and control.

Solution

Waytogrow implemented a tailored programmatic advertising strategy for Republika.rs, starting with display ads in April 2023. Our approach included a customized ad-grid optimized for Republika.rs and advanced programmatic techniques to maximize ad revenue. We provided access to our dashboard, enabling real-time performance monitoring and unprecedented transparency. Our team continuously optimized the strategy based on data-driven insights, ensuring maximum effectiveness. In November 2024, we expanded the monetization strategy to include video ads, introducing a new revenue stream for the publisher and further enhancing their digital advertising capabilities.

Effect

During the first five months of 2024, Republika.rs achieved a 179% year-over-year increase in programmatic revenue for the same period. The average monthly YoY growth rate reached 54.1%, highlighting the effectiveness of the optimization strategy implemented in cooperation with Waytogrow. Our dashboard, provided to Republika.rs, offers unprecedented visibility into their ad performance, enabling more informed decision-making and strategic planning by inviting their representatives into the evolution of monetization operations. The introduction of video ads in November 2024 contributed an additional 35% to the publisher’s total revenue, diversifying their income streams and enhancing overall profitability. Throughout the 2024 collaboration, Republika.rs saw a steady improvement in their RPM (Revenue Per Mille), with a particularly notable 64% growth. Unlike their previous local partner, Waytogrow delivered on key priorities crucial to Republika.rs, addressing their specific needs and concerns. This tailored approach, combined with our cutting-edge programmatic solutions and unparalleled transparency, transformed Republika’s ad monetization strategy. From display to video, Waytogrow continues to drive growth for Republika.rs, proving that the right partnership can unlock tremendous value in digital advertising.

“I’d like to recommend Way to Grow as a monetization partner to any publisher interested in a simple, yet effective way to increase revenue from programmatic sources. Over the years, people from Way to Grow have proven to be a reliable support to our business. They did all the heavy lifting regarding programmatic monetization in all the key areas: offering our inventory to the market, monitoring performance, introducing new formats, troubleshooting… Besides all the things mentioned, I’ve had the pleasure of meeting them in person as well. Over the years, these meetings were always very pleasant and informative. Keep up the good work, you’re always welcome in Serbia.”