Growth in details:
Technical specifications
GROW Double Tower is a technologically advanced double sticky sidebar ad solution. Considered as one of the most effective ad formats available, it features two strategically positioned ad slots on the sides of your website, following the user as they scroll down the page, ensuring maximum visibility and engagement.
Key Features:
- The anchor ad format ensures a high viewability rate, which increases CPM and CTR.
- The inbuilt reload feature and fully customizable design allow for achieving some of the highest fill rates on the market.
- Perfect fit for Skyscraper ad format (120×600, 160×600).
- Available for Desktop and Tablet.
- Close buttons located below the ads contribute to a user-friendly experience.
The GROW Double Tower offers access to virtually all traffic from the programmatic ecosystem. It serves ads through the Google Ad Manager (GAM) ad server and leverages various sources of demand, including Google’s Ad Exchange, AdSense, Open Bidding, Programmatic Guaranteed/Direct, and dedicated SSP platforms in the Header Bidding configuration (prebid.js). Additionally, it integrates with Amazon’s advertising platform, expanding the reach and potential audience for publishers.
The GROW Double Tower is compatible with popular browsers such as Google Chrome, Safari, Mozilla Firefox, Internet Explorer (version 11 and above), and Opera. This ensures broad accessibility and reach for both advertisers and publishers looking to leverage effective banner ads and anchor ads on diverse banner ad platforms.
