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GROW Double Tower

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GROW Double Tower

Renowned as one of the most effective ad formats available, GROW Double Tower is a technologically advanced double anchor sidebar ad solution that features two strategically positioned ad slots on the sides of your website. Perfectly tailored for Skyscraper ad formats, these dynamic ad slots follow the user as they scroll down the page, ensuring maximum visibility and engagement. With its built-in reload feature and fully customizable design, GROW Double Tower, powered by Waytogrow’s optimization technology, achieves some of the highest fill rates in the market.

Growth in details:

Viewability Rate >90%

2 auctions – 2x increased revenue

User-friendly, no risk for UX

Works with WordPress and SPA (Single Page Application)

Can be limited to selected domains or subdomains only

Smart Reload feature – refreshes every 30 seconds

Supported ad sizes – Skyscraper (120×600, 160×600)

Available for Desktop and Tablet

Technical specifications

GROW Double Tower is a technologically advanced double sticky sidebar ad solution. Considered as one of the most effective ad formats available, it features two strategically positioned ad slots on the sides of your website, following the user as they scroll down the page, ensuring maximum visibility and engagement.

Key Features:

The anchor ad format ensures a high viewability rate, which increases CPM and CTR.
The inbuilt reload feature and fully customizable design allow for achieving some of the highest fill rates on the market.
Perfect fit for Skyscraper ad format (120×600, 160×600).
Available for Desktop and Tablet.
Close buttons located below the ads contribute to a user-friendly experience.

The GROW Double Tower offers access to virtually all traffic from the programmatic ecosystem. It serves ads through the Google Ad Manager (GAM) ad server and leverages various sources of demand, including Google’s Ad Exchange, AdSense, Open Bidding, Programmatic Guaranteed/Direct, and dedicated SSP platforms in the Header Bidding configuration (prebid.js). Additionally, it integrates with Amazon’s advertising platform, expanding the reach and potential audience for publishers.

The GROW Double Tower is compatible with popular browsers such as Google Chrome, Safari, Mozilla Firefox, Internet Explorer (version 11 and above), and Opera. This ensures broad accessibility and reach for both advertisers and publishers looking to leverage effective banner ads and anchor ads on diverse banner ad platforms.

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