From Culinary Passion to Revenue Sensation of 10000 recipe
+ 211 %
In just 2 months, the publisher’s ad revenue has increased by 211%, while viewability remained at the same level.
+ 100 %
Both the eCPM and the number of ad requests experienced significant growth, with an increase of 100% and 36% respectively.
3.7 x
The RPM index demonstrated +267% surge, representing an almost fourfold increase.
Challenge
10000recipe, a Korean leading online culinary platform, boasts an impressive collection of thousands of delicious cooking recipes. With over 10 million monthly users, the publisher was seeking to explore new revenue opportunities and decided to monetize the website using Google AdSense. However, they faced unsatisfying results and were in need of expert guidance to maximize their website’s potential and boost ad revenue. They embarked on a collaboration with Waytogrow to unlock its true power, and the results were astounding!
Solution
The publisher was concerned about overwhelming their website with a large number of ads. Therefore, their main requirement was to implement a setup with a minimal number of ad units while ensuring high performance and effectiveness. After conducting a full analysis of 10000recipe’s website, Waytogrow developed a customized setup that strategically placed the ad units in specific spaces to maximize visibility. We initiated the implementation with a test unit, allowing the publisher to observe the difference between our solutions and Google Adsense. However, they quickly noticed remarkable results and made the decision to expand the setup, replacing all Google Adsense units with Waytogrow Plug&Play solutions on desktop, including the GROW Sticky Banner, GROW Double Tower, and Ad Single. One notable aspect of Waytogrow Solutions is the upgraded refresh feature, which has played a pivotal role in maximizing the potential of each ad unit, boosting revenue, and ensuring an exceptional user experience.
Effect
In a mere two months, 10000recipe experienced a remarkable transformation, witnessing a substantial increase in ad revenue and overall website performance. When comparing the results of the same ad units, the publisher’s ad revenue soared by 211%, leaving no doubt about the effectiveness of the implemented setup. The RPM index witnessed a fourfold growth of +267%, while the number of ad requests surged by 36%. Moreover, the eCPM, a crucial measure of ad effectiveness, doubled with a +100% increase. The results speak volumes about the success of the implemented strategies and the effectiveness of Waytogrow’s Solutions. Waytogrow has not only met but also exceeded all of 10000recipe’s expectations, surpassing their initial anticipation.
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