Say ALO to a Full Integration

+ 20 %

During this two-year (and counting) partnership, viewability has increased by 20%
 

+ 230 %

Waytogrow has increased the publisher’s programmatic advertising revenue by 230%
 

x 3

ALO’s RPM index has tripled

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Challenge

Cooperation with Waytogrow has no boundaries! Since 2019, it’s been a pleasure to support ALO.RS (one of Serbia’s largest media groups) with their monetisation Strategy. ALO.RS is growing fast and with an optimized Waytogrow Full Integration so too is their ad revenue!

Solution

Waytogrow’s main goal was to significantly increase the publisher’s advertising revenue through ad optimization. This was achieved by prioritizing a holistic approach, including Header Bidding (based on Prebid.js) and the full power of Google Ad Exchange demand along with a number of strategic adjustments. This included improving the quality of the advertising space offered by the publisher in the programmatic ecosystem and increasing the viewability of the advertising units.
After Waytogrow’s initial success and seeing the results on offer, ALO decided to implement the GROW Video Player. This was an exciting step and placed ALO as Waytogrow’s first customer of this new and innovative product.
The cooperation didn’t stop here! Next, Waytogrow focused on utilizing the website’s AMP (Accelerated Mobile Page) potential. This led to the development of a new website layout and advertising grid with a particular emphasis on improving the Core Web Vitals.
In 2021, ALO invested in expanding its inventory and adding new online publications to its group. With the initial success on their main domain, Waytogrow carried over this winning formula and continues to drive the monetization effort across the entire ALO offering.

Effect

Two years together and what has Waytogrow achieved? The total revenue from programmatic advertising has increased a staggering 230% along with a tripling of ALO’s RPM index not only this but the viewability of the ads increased by 20%. Due to these results, ALO.rs decided to bring Waytogrow onboard as their monetization partner across their entire inventory of domains.

September October November December January Seasonal revenue fluctuations Publisher revenue +31% +22% +36%
Revenue Pageviews RPM +30% +100% September October November December January

“I highly recommend Waytogrow to any publisher whose advertising income is an integral part of the business plan. Waytogrow initiated many inputs on how to increase our revenues, supporting us with their strong knowledge all the way. They are always on top of every change in the digital world and always have excellent strategies to implement”

Dragan Lazic, CFO & CEO of Alo Media system doo

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