All | Tech

Understanding Ad Exchanges and How They Differ from Ad Networks

This article will explore what Ad Exchanges and Ad Networks are, how they differ, and their unique roles in online advertising.          

Read time: 4 min

All | Data, Compliance & Security

Unraveling Google's Confirmed Click Restriction: An Essential Guide for Publishers

Whether you’re already dealing with the Confirmed Click issue or looking to avoid it, understanding the issue thoroughly is essential.            

Read time: 6 min

All | Optimization

Programmatic Revenue Unleashed: The Video Ads Revolution on Your Website - 7 Tips for Success

Welcome to the world of video ads, the game-changer in website monetization and the key to unlocking your website’s full programmatic potential.          

Read time: 5 min

Advertising | All

What is Ad Discrepancy and How Does it Impact Publishers?

Ad discrepancy, also known as ad fraud or ad mismatch, is like that unwelcome party guest in the otherwise thriving digital party of online publishing.          

Read time: 4 min

All | Data, Compliance & Security

Content Theft: What to Do When Your Work Shows Up Elsewhere Online

Ever come across your own article, word for word, on someone else’s website? Here’s how you can report the theft to Google!          

Read time: 3 min

All | Tech

AI and NLP are Revolutionizing Programmatic Advertising: Here's How

In today’s tech-savvy world, Artificial Intelligence (AI) and Natural Language Processing (NLP) are pushing the boundaries and reshaping the landscape of programmatic advertising.          

Read time: 3 min