All | Optimization | Tech

The Ad Viewability Rate - a way to improve publishers revenue

Welcome to our comprehensive guide on understanding and optimizing ad viewability metrics. In this article, we will delve into the importance of viewability metrics for publishers and advertisers.              

Read time: 12 min

All | Optimization | Tech

The Ultimate Guide to Header Bidding and Open Bidding: Maximizing Publishers Revenue

Welcome to our comprehensive guide on header bidding and open bidding, two revolutionary methods that have transformed the digital advertising landscape.                   

Read time: 12 min

All | Data, Compliance & Security

What is a content license agreement - The Ultimate Guide for Publishers

In this comprehensive guide, we will explore the advantages of obtaining a content license and other important aspects.        

Read time: 14 min

All | Tech

Strategies to Increase Your Website RPM

Let’s explore practical approaches to enhance the RPM metric, ensuring your website not only thrives but flourishes in today’s competitive landscape.              

Read time: 14 min

All | Tech

Instream vs Outstream Video: Understanding the Pros and Cons

“Here’s a look at the pros and cons of instream and outstream video ads formats.            

Read time: 11 min

All | Data, Compliance & Security

Top 6 CMPs for Publishers

“Here’s a look at the top 6 CMPs for publishers, emphasizing their benefits for CMP advertising.          

Read time: 9 min