Advertising | All

Header Bidding vs. Waterfall Ad Serving: Unveiling the Power of Header Bidding

Choosing the right ad serving approach can significantly influence a publisher’s revenue potential.    

Read time: 5 min

All | Data, Compliance & Security

CMP Ads: The Sentinel of User Consent in Digital Advertising

Consent Management Platform, or CMP – what exactly is it, and why is it gaining so much traction in the ad industry?    

Read time: 12 min

Advertising | All

Unlocking the Power of IAB Video Standards for Publishers

 The upsurge of online video content underscores the necessity for standardized guidelines for publishers to ensure content is delivered seamlessly and efficiently to viewers.    

Read time: 2 min

All | Tech

Understanding SPA vs. MPA - A Comprehensive Guide

Should you opt for a Single Page Application (SPA) or a Multi-Page Application (MPA)? Let’s dive into the thrilling world of SPA vs. MPA to find your perfect fit.      

Read time: 9 min

All | Data, Compliance & Security

Cookieless Prep: Activating First-Party Data for Publishers - The Key to a New Era

A solution that promises not just better ROIs, but also strengthens the bridge between customers and brands: First party data activation.    

Read time: 6 min

All | Tech

What is Google Offerwall and How Can it Benefit You?

Google Offerwall provides users with multiple options to access premium content, aiming to lower bounce rates and increase revenue effectively. Find out more.    

Read time: 9 min