Advertising | All

1st Price Auction vs. 2nd Price Auction: the Key Differences

Understanding the auction mechanism guarantees satisfaction if you are an advertiser in programmatic ad buying.              

Read time: 7 min

All | Tech

Supply-Side Platforms SSP – How They Work? Why They Matter for Publishers?

Supply-Side Platforms (SSPs) play a vital role in the world of programmatic advertising, allowing publishers to efficiently manage and sell their ad space through automated, real-time auctions.                              

Read time: 33 min

All | Tech

An Overview of The AdTech Advertising Ecosystem

Want to know more about the exciting world of AdTech platforms, and how they are changing digital advertising with programmatic methodologies?                       

Read time: 8 min

All | Data, Compliance & Security | Optimization

Unlocking the Power of Publisher Provided Signals

Introductions to Publisher Provided Signals beta feature as crucial and revolutionary tool to leverage utilization of first party audience and contextual data.            

Read time: 8 min

All | Optimization

Content Relationship - Serving meaningful ads within your content

This article explores the significance of building meaningful connections, strategies for developing content relationships.          

Read time: 10 min

All | Optimization | Tech

Understanding and Optimizing Ad Viewability: A Comprehensive Guide

Welcome to our comprehensive guide on understanding and optimizing ad viewability metrics. In this article, we will delve into the importance of viewability metrics for publishers and advertisers.          

Read time: 9 min