Advertising | All

Harnessing the Power of Mobile Video Ads: A Guide for Publishers

For small and medium-sized publishers, understanding how to effectively utilize mobile video ads can significantly enhance user engagement and boost revenue.            

Read time: 10 min

All | Optimization

Effective Strategies for Website Monetization: Top 12 Trends to follow

As we look towards, several key trends shaping the future of website monetization. Check them out in our article!                          

Read time: 36 min

Advertising | All

What is an Advertising Fill Rate: Unlocking the Potential of Your Ad Inventory

In this article, we’ll delve into the definition of fill rate in advertising, its significance, and how tools like those offered by Waytogrow can help optimize it for better monetization.            

Read time: 8 min

All | Tech

Google IMA SDK / IMA Adapter: The Ultimate Guide

This comprehensive guide dives deep into the Google IMA SDK, unraveling its features, benefits, and how it stands as a game-changer in the world of online advertising.          

Read time: 11 min

All | Tech

What Are Unique Impressions and How Do They Affect Your Ad Revenue

This article delves into the concept of unique impressions, their significance in digital marketing, and their effect on ad revenue.          

Read time: 5 min

All | Tech

VAST Ad Tags - What do they do and how do they work?

VAST tags (Video Ad Serving Template) are scripts that enable effective communication between video players and ad servers.        

Read time: 9 min