Advertising | All

What is Ad Discrepancy and How Does it Impact Publishers?

Ad discrepancy, also known as ad fraud or ad mismatch, is like that unwelcome party guest in the otherwise thriving digital party of online publishing.    

Read time: 4 min

All | Data, Compliance & Security

Content Theft: What to Do When Your Work Shows Up Elsewhere Online

Ever come across your own article, word for word, on someone else’s website? Here’s how you can report the theft to Google!    

Read time: 3 min

Advertising | All

Ad Revenue Seasonality: Understanding the Rhythms of the Ad World

Navigating the shifting tides of the advertising industry is akin to a seasoned mariner reading the sea’s ebbs and flows. Recognizing and adapting to the ad revenue seasonality can significantly impact a publisher’s revenue stream.    

Read time: 5 min

All | Tech

AI and NLP are Revolutionizing Programmatic Advertising: Here's How

In today’s tech-savvy world, Artificial Intelligence (AI) and Natural Language Processing (NLP) are pushing the boundaries and reshaping the landscape of programmatic advertising.    

Read time: 3 min

All | Data, Compliance & Security

Oops! Google Ads Disapproved Your Ad? No Worries, We've Got This

Hey there, digital explorer! We need to talk about Google Ads – that powerful little tool that gets your website or app under the spotlight.    

Read time: 3 min

All | Optimization

Ad Placements: Turning the Page to Profitability

Let’s imagine the World Wide Web as a bustling metropolis and your website as a prime piece of real estate in the city center. Now, imagine the ads you display as billboards on this property.    

Read time: 5 min