All | Tech

What Are Unique Impressions and How Do They Affect Your Ad Revenue

This article delves into the concept of unique impressions, their significance in digital marketing, and their effect on ad revenue.          

Read time: 5 min

All | Tech

VAST Ad Tags - What do they do and how do they work?

VAST tags (Video Ad Serving Template) are scripts that enable effective communication between video players and ad servers.          

Read time: 9 min

Advertising | All

Understanding Ad Networks and How They Differ from Ad Exchanges

Understanding the distinction between these two is crucial for marketers and publishers alike as they navigate the digital advertising landscape.            

Read time: 4 min

Advertising | All

Header Bidding vs. Waterfall Ad Serving: Unveiling the Power of Header Bidding

Choosing the right ad serving approach can significantly influence a publisher’s revenue potential.              

Read time: 5 min

All | Data, Compliance & Security

CMP Ads: The Sentinel of User Consent in Digital Advertising

Consent Management Platform, or CMP – what exactly is it, and why is it gaining so much traction in the ad industry?            

Read time: 12 min

Advertising | All

Unlocking the Power of IAB Video Standards for Publishers

 The upsurge of online video content underscores the necessity for standardized guidelines for publishers to ensure content is delivered seamlessly and efficiently to viewers.          

Read time: 2 min