Our blog

Welcome to the Waytogrow blog and knowledge hub where you can find answers and insights to some of the hottest topics in programmatic advertising, website monetization, Google policy compliance and much much more. We have designed this resource to share with you our expert knowledge and experience in all things ad related which we hope can grow your publication and with it your revenue!

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Advertising | All | Tech

AdTech Advertising - what is it and how to earn more on it?

Read time: 17 min

All | Optimization

Ways to improve eCPM for publishers

Read time: 8 min

All | Optimization

Effective Ad Inventory Management Strategies for Publishers

As a publisher, understanding how to manage your ad inventory efficiently can lead to increased fill rates, higher CPMs, and improved relationships with advertisers.

Read time: 7 min

Advertising | All | Optimization

How to increase ad fill rate?

For digital publishers, maximizing revenue often boils down to one key metric: Ad Fill Rate. This figure represents the percentage of ad requests successfully filled with an ad, directly impacting overall ad revenue.

Read time: 12 min

Advertising | All

Key Metrics to Track for Ad Fill Rate

Ad fill rate is a crucial performance indicator for publishers, reflecting the percentage of ad requests that are successfully filled with ads.

Read time: 4 min

Advertising | All | Tech

Direct Programmatic vs. Traditional Advertising: A Comprehensive Guide

Read time: 10 min